Video content is the way to go.
Consumers are infatuated with video. How many videos do you stop and watch on Facebook? 500 million Facebook users are watching videos every day. Consumers aren’t going to stop and read a post that is five paragraphs long, but they will watch a one minute video where you get the same point across. By 2018, video will take up 79% of consumer internet traffic. Video is here now; it’s not going anywhere.
A big concern funeral homes have is they can’t afford to hire someone to shoot video for them. Well, guess what. YOU DON’T NEED TO. Smartphones have become lifelines. You can video chat family, order from Amazon and watch all your favorite shows. Heck, I can practically run DISRUPT Media and ConnectingDirectors.com from my iPhone and never touch a computer! The evolution of the smartphone allows for content to be created anytime and anywhere.
Download our FREE white-paper ‘How to Shoot Video on a Budget’ to learn how you can shoot great quality video on your smartphone and the few pieces of gear you can pick up to take it over the top.
Here are three take aways you will get from our PDF:
1. A microphone that is compatible with your smartphone – A mic will make the audio so much clearer and will keep the consumer engaged.
2. A tripod – using a mount for your phone will keep the picture steady and keep the viewers from getting motion sickness. It’s a win-win.
3. Shoot in a room with good lighting. There’s nothing worse than watching a video and not being able to see anything.
Download our FREE white-paper ‘How to Shoot Video on a Budget’ to learn a few more tips about shooting great video for your funeral home!