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The various social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) are the “rock stars” of online marketing, according to this infographic by the Internet marketing firm Zephoria. Of these popular outlets, Facebook remains the far and away front runner, with over 77% of adult Internet users actively using the channel on a regular basis. Of these adult users, 71% are female and 62% are male (Incidentally, most funeral home owners say 65% – 75% of those shopping for death care services and planning funerals are female).

In the above mentioned infographic, some best practices are highlighted for those businesses who wish to tap into this active market. Check to see if you are utilizing these tactics:

  • Social media is a primary part of a holistic and integrated marketing effort, in addition to maintaining an up-to-date web page and reaching out through more traditional methods. The old adage “Don’t put all your eggs in one basket” applies here.
  • The posts that appear on Facebook and the other channels are planned out in advance using an editorial calendar. No more “posting just to post” with no strategy that guides outreach efforts.

funeral_home_editorial_calendar

  • A thorough analytic process is used to determine how the firm’s efforts are doing in regards to reaching pre-determined goals. The regular use of statistical analysis informs key personnel as to how effective their efforts have been, and provides motivation toward doing even better.

funeral_home_analytics_Facebook

  • Business personnel include social media connections in their email signatures and in other public correspondence. Letting the public know where you reside in the social media world is definitely a good idea and displays the progressive nature of your business.

During the summer of 2015, for the first time ever, over one billion people across the globe were on Facebook at the same time. Denying the critical importance of actively establishing and maintaining a presence in Facebook is naïve and short-sighted at best and could lead to the self-destruction of your business. Don’t let this happen to you! If you don’t have any idea where to start, or if you simply don’t have the time to put the above practices into play, call us at DISRUPT Media. We can craft a Facebook strategy tailored to your business using our exclusive four part FUNERAL Social Design Process. Our process is what enables DISRUPT Media to claim that we are the funeral profession’s only full-service social media management firm. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%. Go to http://disruptmedia.co/demo to find out more about the services we offer.