PPC and SEM Specialist

Location Zanesville, OH (In-House)
Type Full-Time
Minimum Experience Mid-Level
Department Paid Media

Job Summary

We’re looking for a talented and motivated individual to join our paid media team. The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Google Marketing Platform, including MailChimp, Display/Video 360, Search 360, Google Analytics 360, as well as Facebook/Instagram and other social platforms. As a PPC and SEM Specialist, you’ll implement, optimize and report on digital marketing strategies for our clients.

The Role

Purpose of the PPC and SEM Specialist is to lead or assist in the creation and management of PPC digital marketing campaigns on Google, Facebook, Instagram, LinkedIn, Bing, and Yahoo that maximize the online presence of businesses. Collaborate with Digital Marketing Strategists on campaign strategy and value communication.

Requirements

  • Google Adwords Expert (certification)
  • Creative copywriter + editor
  • Execute tests, collect and analyze data, and insights in order to achieve maximum ROI in paid search campaigns
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Ability to manage multiple projects at the same time
  • Knowledge of trends on marketing channels and technologies, including paid search (Google AdWords and Bing Ads), retargeting and paid social media advertising (Facebook, Twitter, LinkedIn, Pinterest, and Snapchat)
  • Excellent communicator and creative thinker
  • Enthusiasm for paid search and drive for continued growth

Experience

  • Google AdWords: 1 year (REQUIRED)
  • SEM: 1 year (Preferred)
  • PPC: 1 year (Preferred)
  • Facebook Lead Ads (Preferred)

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